Job Postings and Internships

The Marketing Campaign Specialist is responsible for the creation and success of marketing campaigns. The Marketing Campaign Specialist ensures the constant flow and completion of the campaign life cycle. The campaign life cycle includes:

1. Target market analysis and identification
2. Campaign design (copy, graphics, creativity)
3. Campaign organization
4. Campaign scheduling
5. Campaign implementation, follow up and branching (changing the impression based on the response)
6. Campaign tracking, measurement and analysis

The Marketing Campaign Specialist contributes to the company’s success by improving the response rate of campaigns, nurturing and creating top-of-mind with leads in the lead database, growing the front end of the sales pipeline, and generating a consistent flow of qualified leads to schedule appointments with.

•  Increases frequency and number of campaigns
• Manages campaign life cycle and process
• Conducts target market research to research to determine relevant buyers, needs, attitudes and practices of campaign target audiences
•  Manages Salesforce.com lead and contact data integrity
•  Works with the Director of Marketing and sales personnel to analyze customer needs, identify new campaigns and determine campaign measurements and results
• Manages project schedules for campaign design, development and implementation
•  Tests all campaign communication materials for clarity, recall, interest and target appropriateness
• Coordinates marketing campaigns with sales
• Coordinates or delivers training support to sales specialists and field managers on marketing campaigns, positioning and branding strategies
• Develops necessary training for product and service launches
• Coordinates and manages lead life cycle with sales
• Coordinates digital campaigns 
• Reports weekly on campaign performance to Director of Marketing

• Must have at least three years producing marketing campaign results. If you do not have more 3 years’ experience implementing marketing campaigns, then please do not apply 
• Must be able to conceive, write and design campaigns using Adobe Suite products. If you are unable to use Adobe Suite products or unable to produce campaign collateral without the support of a graphic designer and copywriter, please do not apply 
• High level of attention to detail to spot errors and inconsistencies within marketing materials 
• Strong verbal and written communication skills 
• Self-starter with the ability to work in a fast-paced, dynamic environment 
• Ability to work quickly, multi-task priorities and meet deadlines with accuracy displayed in the final product

• A bachelor’s degree in communications, public relations, journalism, English, marketing or a related field
• Proficiency in Microsoft Office suite, including Outlook, Word, PowerPoint and Excel
• Website design experience
• Experience using a variety of social media platforms
• Strong writing, editing and proofreading skills
• Event planning experience
• Attention to detail
• Self-motivated
• Excellent interpersonal skills
• Excellent problem-solving skills
• 1-2 years of experience

• Experience using Adobe Photoshop, InDesign, Illustrator and Premier Pro (or similar video editing software)
• Knowledge of the real estate industry

• Develops and manages the company’s reputation and online media strategy, including brand awareness and issues management.
• Establish relationships with key print and electronic media sources, including local, regional and diversity media as appropriate.
• Serves as media spokesperson specific to market and/or issue. Responsible for working with other media managers, providing strategic support and mentoring on media and public relations strategies as necessary.

• Bachelor’s degree in public relations, communications, journalism or related field and a minimum of 6 years experience with extensive focus in media relations and on online media. in external communications or equivalent combination of education and experience.
• Previous experience in effectively mentoring less experienced strategic communications staff members.
• Solid knowledge of monitoring effective benchmarks for measuring the growth of the online community, and ability to analyze, review, and report on effectiveness of new initiatives.
• Strategic yet creative thinker, self-starter, cool under pressure and able to manage multiple projects simultaneously.
• Strong project management and organizational skills.
• Experience in new and emerging communication technology, and able to identify new solutions to respond and move messages online.
• In-depth knowledge, experience, understanding of online community platforms (Forums, Blogs, Photo Uploads, Twitter, Youtube etc.) and how they can be deployed in different scenarios.
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships internally and externally.
• Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in communications/media/networking.
• Proven ability to establish good working relationship with reporters and editors.
• Ability to develop and implement strategic media relations and public affairs campaign plans locally and regionally.
• Previous experience in the health care industry is preferred.

• Becomes the expert for clients in all things related to public and media relations. Understands the clients’ industries, products, services, competitors, and specific issues that may impact their businesses.
• Quickly and efficiently responds to all client needs and requests. Advocates for client projects with other parts of the agency. Maintains detailed reports to ensure clients are kept informed of projects, deadlines, issues, and results.
• Consistently monitors industry, local, regional, and national press for opportunities to promote client products and services. Develops strong relationships with industry editors and reporters. Acts as the information conduit between clients and the press.
• Constantly challenges the status quo. Looks for new and innovative ways to promote client products and services above industry noise. Does not allow budget to drive creativity, but creates powerful programs within budget guidelines.
• Attends appropriate events, trade shows, and conferences as client representative for media. Pitches appointments for client experts and helps develop informational materials to support media visits.
• Uses editorial calendars to secure placements. Writes press releases, articles, media alerts, and other materials in support of PR strategies and goals.
• Works closely with a senior PR counsel to ensure seamless execution of all programs, reporting, budget management, and planning. Reports to the Director of Public Relations.

• Bachelor’s degree in public relations, marketing, communications, or other relevant discipline.
• Three years or more experience in public relations, either on the agency or client side. Preference given to candidates with agency experience.
• Strong knowledge of the consumer product industry, with specialized skills in the natural products and ingredients industries a plus.
• Strong media relations skills. Proven success in pitching stories to editors and reporters at national, regional, local, and industry levels.
• Consummate writer with a passion for the written word.
• Team player who thrives in a creative, fast-paced environment. Ability to collaborate and brainstorm ideas to find the best possible solutions for our clients. No egos.

Intrepid offers the opportunity to work with interesting clients in a dynamic environment. The agency, founded in 1995, has a diverse focus with clients representing several industries, including general consumer, technology, retail, transportation and travel and tourism. The majority of Intrepid’s clients are in Utah with a handful in other western states and Hawaii.

This job requires 5-10 years of professional work experience.

The ideal candidate will possess strong people, account management, writing and organizational skills.