AAF-Utah (American Advertising Federation) is extending an invitation to PRSA members for their September luncheon. Stephen Freitas, chief marketing officer of the Outdoor Advertising Association of America, will be speaking Sept. 20 at the Salt Lake Hilton.
Freitas will discuss new technologies to reach consumers and measure effectiveness, such as the new EYES ON audience measurement system, as well as advancements in digital formats and how the industry is addressing environmental stewardship.
For details, read the AAF-Utah event press release.
