News & Announcements
January Luncheon Notes
Goodman Media Presentation to the PRSA - Salt Lake City Chapter
Wednesday, January 16, 2008
Presenters: Sakura Amend and Jessie duPont, Goodman Media International
http://www.goodmanmedia.com/
Top Ten Suggestions On Pitching National Media
- Look for the "story" element: identify the characters, plot, and conflict.
- Look at how your pitch fits into a broader, national trend or angle.
- Back up your pitch with quantitative data or your client's analysis or expertise on a related issue.
- Offer national reporters a fresh idea or a new spokesperson tied to an old idea.
- Offer exclusive or pre-embargo access to your story.
- Keep pitches concise - use bullets to highlight important key points you want to stress, and don't use overly wordy language to get your message across.
- Reporters face tight deadlines, so call them in the morning (before 10 a.m. MT). And, use targeted, personalized emails to reach reporters, not follow-up calls.
- Invite writers to spend time with your client, for background briefings or "get to know you" lunches.
- Try calling the assignment desk when dealing with breaking news.
- Above all, if you believe in the story, don't give up!
PRSA's Health Academy
If you are in the healthcare communications field, you should consider joining PRSA's Health Academy. In addition to networking opportunities with members from PR agencies, pharmaceutical/biotech companies, hospitals and professional organizations, membership to the PRSA Health Academy allows access to the following resources and opportunities:
- Health Academy Annual Spring Conference - Held each year in Washington, D.C., the Conference features the industry's leaders as speakers, addresses the latest health care issues and allows members to network and learn from each other.
- Health Academy Teleseminars - Combining telephone and Internet presentations, the teleseminars bring professional development into your office in an efficient, stimulating and cost-effective manner for you and your team.
- Publishing and Leadership Opportunities - The Health Academy Press is available to help professionals like you publish books and monographs of interest to the health care field.
- Health Academy Annual Awards Competition - Showcase your skills in health care communications and receive important recognition from your peers. The annual awards competition recognizes excellence and best practices in our field.
- If you have any questions regarding membership with the Health Academy, please contact PD Manager, Professional Interest Sections Alissa Marisch, who provides staff assistance to the Health Academy at 212-460-1461 or by email.
- The Health Academy maintains a Web site at www.healthacademy.prsa.org
©Copyright 2008 Salt Lake City PRSA
